List Of Bud Light Marketing History References. Chief marketing officer is leaving the beverage giant. Web bud light sales plunged 24% during the four weeks ending june 3, according to niq data provided to consulting firm bump williams.
Alissa heinerscheid is the first woman to take the helm and lead the bud light brand. Web bud light's story started back in the 1980s, when it was introduced to the world as budweiser light. Web share to linkedin.
